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Driving Customer Equity

, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price;

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Handbook of Research on Customer Equity in Marketing

This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated;

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Customer Equity

, Bluefly.com, and Harley Davidson?Drawing on these and other examples, the authors explain the strategies and tactics that make customer equity;

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Capturing Customer Equity

! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;

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Maximaliseren Van Klantenrelaties

introduceerden de auteurs een nieuw, dynamisch model 'customer equity' dat het strategisch raamwerk levert voor de maximalisering van het hoogste goed;

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Essentials of Marketing Research

, such as brand equity, customer satisfaction, and relationship marketing.;

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MARKETING

the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Simply put;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Customer Service Delivery

competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional;

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Automotive Data Mining 101

; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined ROs. There are many;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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New Perspectives in Hospitality Management

and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary;

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Customer Centricity

equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones;

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Integrated Marketing Communications

efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.;

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Marketing Management

in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value;

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Equity Markets in Transition

This book underscores the complexity of the equity markets, the challenges they face, and the fact that they are still a work in process;

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Marketing Research

, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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The Little Book That Builds Wealth: The Knockout Formula for Finding Great Investments

In The Little Book That Builds Wealth, author Pat Dorsey-the Director of Equity Research for leading independent investment research;

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Connective Branding

and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills;

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Market Integrity

This book explores the integrity of equity markets, addressing such issues as the exchange vs. customer perspective on price discovery and;

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Customer Trap

avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer;

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Educational Equity Policy in China

This book investigates the educational equity in China from multiple perspectives, including rural and urban educational equity;

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