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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Get Noticed, Get Hired

A definitive guide for serious job seekers who need the keys to navigate today's digital search market. Building a personal career brand;

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Building Brand Experiences

structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand;

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The Definitive Guide to Brand Building

Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer's minds a position in their mental;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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A Surveyor's Guide to RICS Home Surveys

The RICS Home Surveys brand was launched in 2010 and is fast becoming recognised by the industry as home to the definitive property reports.;

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Spark

provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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A New Brand World

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant;

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Grind

This practical guide to starting a new business skips the MBA and goes right to the nuts and bolts of building a successful, self;

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22 Immutable Laws Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Weblogic The Definitive Guide

, clustering, and web services. Widely adopted, it forms the core of the WebLogic platform, providing a stable framework for building scalable, highly;

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Building the Brand-Driven Business

. They show how to develop brand building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how;

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A Building Craft Foundation

This edition has been fully updated to bring it in line with the Magenta Scheme. Following a brand new contemporary design, this title;

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SharePoint 2007:The Definitive Guide

technology in Office 2007 is an integrated set of services designed to connect people, information, processes, and systems both within and beyond the;

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Building Crafts Foundation Level 1&2

This edition has been fully updated to bring it in line with the Magenta Scheme. Following a brand new contemporary design, this title;

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Building Crafts Foundation Level 1&2

This edition has been fully updated to bring it in line with the Magenta Scheme. Following a brand new contemporary design, this title;

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Master Eon's Official Guide

Skylanders Spyro's Adventure is a brand-new action-packed video game and toy experience. This official guide is the definitive source for;

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I Am My Brand

to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to;

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Building Your Brand

senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the right reputation with the people who matter;

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