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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Social Media Branding For Small Businesses

. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence;

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Examining the Roles of IT And Social Media in Democratic Development and Social Change

Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and;

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Examining the Roles of IT And Social Media in Democratic Development and Social Change

Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and;

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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social;

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Brand Management with Social Media

, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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The Role of Origin of Fame in Influencer Branding

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes;

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands;

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Promoting Urban Social Justice through Engaged Communication Scholarship

, collaborative, and public. It models university-community partnerships that promote positive social change in marginalized communities that stand to;

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African American Islam

Islam is a vital, growing religion in America. Little is known, however, about the religion except through the biased lens of media reports;

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Digital Branding

brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.;

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Digital Branding

brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.;

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Creating Brand Cool

challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand;

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Creating Brand Cool

challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand;

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Satellite Marketing

media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant;

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Online brand communities

Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;

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BRAND NOW

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Brand Now

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Working the Crowd

and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global;

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Social Communication in Advertising

contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media;

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Social Communication in Advertising

contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media;

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Marketing in the Digital World

explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and;

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Social Media Marketing Guide

you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

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Your Brand, The Next Media Company

Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media;

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Satellite Marketing

social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and;

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Sharing Behavior of Brand Crisis Information on Social Media

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs;

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