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Sharing Behavior of Brand Crisis Information on Social Media

research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into;

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Brand Management with Social Media

It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms;

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Behavior Dynamics in Media-Sharing Social Networks

In large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Effective communication on social media

of modern life: individuals use social media for connecting and sharing personal information with others;

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Cyberactivism on the Participatory Web

Cyberactivism already has a rich history, but over the past decade the participatory web-with its de-centralized informationmedia sharing;

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Participatory Health Through Social Media

social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze;

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SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age

SOCIAL MEDIA AND MINISTRY Sharing the Gospel in the Digtal Age is a practical guide for all (including pastors and church leaders) to;

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Social Media in Earthquake-Related Communication

performed by citizens through digital media. These activities include eyewitness information sharing, collective intelligence processes, and digital;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;

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Creating a Powerful Brand

is' Scott Cook founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with;

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Social Media and Integrated Marketing Communication

social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are;

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Communicate in a Crisis

crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake;

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Communicate in a Crisis

crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake;

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Managing TV Brands with Social Media

related constructs. Social media strategies are found to have a positive impact on users' loyalty towards serialised television brands and their;

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Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to;

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Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to;

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Driving Consumer Engagement in Social Media

brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape;

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Driving Consumer Engagement in Social Media

brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape;

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Social Media and Crisis Communication

has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains;

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Social Media and Crisis Communication

has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains;

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Social Media Management

students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands;

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7 Steps to Sharing Your School's Story on Social Media

7 Steps to Sharing Your School's Story on Social Media empowers school leaders to use social media through a simple and accessible plan;

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7 Steps to Sharing Your School's Story on Social Media

7 Steps to Sharing Your School's Story on Social Media empowers school leaders to use social media through a simple and accessible plan;

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Information Refinement Technologies for Crisis Informatics

of both social media and mobile apps. Based on these insights, he designs and evaluates ICT concepts and artifacts with the aim to overcome the;

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