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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Branding the Nation, the Place, the Product

was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from;

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Branding the Nation, the Place, the Product

was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Destination Branding

All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all;

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Online Place Branding

brand and how to enhance online place branding in general.;

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Wish You Were Here

of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both.Julian Stubbs is an;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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The Political Economy of City Branding

asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally;

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Branding Amsterdam

the structure of the "I Amsterdam" campaign and explains how to become a successful and popular brand. Qualitative research based on surveys;

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Brand Planning for the Pharmaceutical Industry

segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for;

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Brand Planning for the Pharmaceutical Industry

segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for;

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The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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Key Factors in Building Destination Brand Using Events

Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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SharePoint 2013 Branding and User Interface Design

SharePoint branding and methodologies for creating an engaging UI. *Guides you through planning for branding and using the Design Manager to start a;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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Place Brand Formation and Local Identities

begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a;

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Place Brand Formation and Local Identities

begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Asia Branding

highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for;

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Archipelago Tourism

destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be;

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Archipelago Tourism

destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be;

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