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Branding the Nation, the Place, the Product

commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined;

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Branding the Nation, the Place, the Product

become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as;

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Destination Branding

All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Latin Americas Potential in Nation Branding

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better;

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Research Companion to Language and Country Branding

on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding;

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Destination Branding

product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Nation Branding: Concepts, Issues, Practice

Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.;

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Nation Branding: Concepts, Issues, Practice

Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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The Nordic Wave in Place Branding

global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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Branding the Teleself

Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes;

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Branding the Teleself

Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Manufacturing Indianness

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the;

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Product Policy and Brand Management Text and Cases

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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Public Branding and Marketing

now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management;

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Brand Singapore

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most;

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A Branded World

of the idea of personalities as product, this is the definitive guide to branding. Michael Levine (Los Angeles, CA) has represented hundreds;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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