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Product Policy and Brand Management Text and Cases

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;

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Product Policy and Brand Management

The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Product and Services Management

examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and;

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Product and Services Management

examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and;

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BRAND EQUITY

means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management;

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Retail Product Management

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and;

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Product and Brand Management Marketing Management Specialization

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Strategic Management

Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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From Brand X to Brand Rex

will show you how. This text teaches a five-step plan towards brand development and management. Known as the GET S.M.A.R.T.(R) methodology, the;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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Innovation Management & New Product Deve

task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a;

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Strategic Brand Management

industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Product Manager's Handbook

every critical stage Brief profiles in every chapter of specific product management roles, functions, and issues Real-world cases illustrating;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Business-To-Business Brand Management

business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive;

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Brand Meaning Management

identify future research issues on brand meaning management in B2B (vs. B2C) markets, and how multi-product firms manage the collective set;

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Accounting

style cases and extended problems, with 10 completely new cases added to the 12th edition. Accounting: Text and Cases is a product of lifelong;

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Strategic Brand Management, 3rd Edition

presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.;

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