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From Brand X to Brand Rex

product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book;

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Squared . Brand X, CD

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Brand Identity Factors

create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand;

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Six Rules For Brand Revitalization

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Brand Meaning Management

these outcomes, and what brands must do to recover from lost or tainted meanings. The volume co-editors provide an overview of the chapters and;

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Fostering Brand Community Through Social Media

aspects of online brand communities. Further, the authors discuss how online brand communities differ from and can be used to complement;

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Build Your Own Brand

Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and;

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I Am My Brand

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;

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Brand Admiration

, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch;

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The Brand Mapping Strategy

strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate;

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I Am My Brand

builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide;

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Brand Elevation

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;

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Brand Elevation

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process;

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Riezebos Br& Management

into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical;

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What Is a Brand?

A brand suffers as soon as it is trapped in a methodology. Tell a brand what to do and it disappoints you. If you see a brand coming down;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Strategic Brand Management

is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;

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The Law Of Brand Attraction

The Law of Brand Attraction is an essential guide to the most successful brand attraction strategies that real business owners, just like;

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Cross-Cultural Brand Personality and Brand Desirability

mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity;

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