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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets?

Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? is een boek van Fe Feltes;

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The Influence of Values on Consumer Behaviour

brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and;

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The Influence of Values on Consumer Behaviour

brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and;

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Consumer-Brand Relationships

brand personality (i.e., perceived by consumers), and finally provides a more detailed understanding of how the interaction between the brand's;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Boosting Trait Inferences

of holistic types of faces and mode of exposure (simultaneous vs. sequential presentation of face-brand) in the generation of brand personality;

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Brand Management

personality, self-brand congruity and brand preference. This textbook attempts to understand the multiple branches that fall under the discipline;

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Keeping Up the Kardashian Brand

contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The;

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Mastering Your Brand Personality

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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Rockets and Rebels

our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give;

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What Is a Brand?

A brand suffers as soon as it is trapped in a methodology. Tell a brand what to do and it disappoints you. If you see a brand coming down;

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Global Brand Strategy

geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global;

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From Brand X to Brand Rex

product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book;

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The Brand Strategy Canvas

competition and inspires your marketing Discover your distinctive brand personality and how it impacts your marketing Equip your team with guidance;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Understanding Cross-Cultural Management

A brand new text in cross-cultural management which presents the key themes and issues in managing people and organisations across national;

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Global Brand Management

, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the;

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Global Brand Management

, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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