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Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets?

Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? is een boek van Fe Feltes;

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Cross-Cultural Brand Personality and Brand Desirability

, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Colours and it's impact on brands!

identity, recognitions and brand value but it also helps brand to be sustaining in the long run. Colour is so important for the brands and products;

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Comparing Key Brand Elements within Female Markets

Ten key brand elements and their relative significance to women in the Milan, Italy and Port-of-Spain, Trinidad markets were explored;

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The Brand Mapping Strategy

a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process(R) Determine;

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Rockets and Rebels

our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give;

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Consumer-Brand Relationships

personality and the consumer's personality affects brand performance. To adequately understand this interface between brand and consumer is certainly;

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Strategic Brand Management and Development

, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these;

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Strategic Brand Management and Development

, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these;

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The Handbook of Brand Management Scales

very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality;

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The Handbook of Brand Management Scales

very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

campaign conducted by TTCL does not strategically advertise to build brand equity. The study recommended that, the TTCL should advertise;

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Semantic Analysis of Thai Product Brand Names

approach to brand name analysis should be useful to those professionals who work in Linguistics, Marketing and Communications field. It should also;

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The Influence of Values on Consumer Behaviour

brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and;

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The Influence of Values on Consumer Behaviour

brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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How to Style Your Brand

understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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Brand and Branding

design can be used to create brand awareness that speaks directly to the consumer.;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Marketing Semiotics

of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It;

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Your Strategic Personal Brand

. Our society focuses on branding when we should be focusing on purpose-finding the greater purpose for our lives and using marketing to share;

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On Aesthetic and Cultural Issues in Pragmatic Translation

. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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