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Using Semiotics in Marketing

In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on ;...

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Using Semiotics in Marketing

In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on ;...

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Using Semiotics in Retail

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow ;...

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Using Semiotics in Retail

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow ;...

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Semiotics, Marketing and Communication

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguisti;...

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Using Semiotics in Marketing

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insig;...

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Using Semiotics in Marketing

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insig;...

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Introducing Semiotics

Why study signs? This perennial question of philosophy is answered in the 20th century by the scienc;...

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Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee;...

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Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee;...

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Marketing Tourism, Events and Food

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries;...

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Marketing Tourism, Events and Food

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries;...

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Marketing Semiotics

Everyday consumers buy into the concept of brands and their associated meanings - the perception of ;...

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An Introduction to Applied Semiotics

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. ;...

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An Introduction to Applied Semiotics

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. ;...

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Marketing in Food,hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critic;...

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Creating Value

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the;...

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Creating Value The Theory & Practice

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the;...

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Semiotics, Law & Art

This book presents an interdisciplinary study of the relation between semiotics, law & art. Focusing;...

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Semiotics

Semiotics refers to the study of sign processes, meaning-making and meaningful communication. It als;...

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Multi-Channel Marketing Branding & Retai

Recently, many researchers have found that their work crosses the borders of design, branding and ma;...

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The Routledge Companion to Semiotics

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engagi;...

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The Routledge Companion to Semiotics

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engagi;...

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An Introduction to Semiotics

Semiotics is an interpretive science that provides powerful analytical tools for the study of our pe;...

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Linguistic Semiotics

This is the first book of its kind that explains the basic concepts, theoretical foundations and sys;...

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Linguistic Semiotics

This is the first book of its kind that explains the basic concepts, theoretical foundations and sys;...

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments ;...

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