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Using Semiotics in Marketing
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on ;...
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Using Semiotics in Marketing
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on ;...
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Using Semiotics in Retail
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow ;...
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Using Semiotics in Retail
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow ;...
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Semiotics, Marketing and Communication
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguisti;...
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Using Semiotics in Marketing
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insig;...
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Using Semiotics in Marketing
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insig;...
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Introducing Semiotics
Why study signs? This perennial question of philosophy is answered in the 20th century by the scienc;...
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Doing Semiotics
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee;...
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Doing Semiotics
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee;...
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Marketing Tourism, Events and Food
* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries;...
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Marketing Tourism, Events and Food
* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries;...
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Marketing Semiotics
Everyday consumers buy into the concept of brands and their associated meanings - the perception of ;...
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An Introduction to Applied Semiotics
An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. ;...
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An Introduction to Applied Semiotics
An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. ;...
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Marketing in Food,hospitality, Tourism and Events
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critic;...
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Creating Value
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the;...
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Creating Value The Theory & Practice
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the;...
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Semiotics, Law & Art
This book presents an interdisciplinary study of the relation between semiotics, law & art. Focusing;...
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Multi-Channel Marketing Branding & Retai
Recently, many researchers have found that their work crosses the borders of design, branding and ma;...
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The Routledge Companion to Semiotics
The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engagi;...
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The Routledge Companion to Semiotics
The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engagi;...
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An Introduction to Semiotics
Semiotics is an interpretive science that provides powerful analytical tools for the study of our pe;...
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Linguistic Semiotics
This is the first book of its kind that explains the basic concepts, theoretical foundations and sys;...
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Linguistic Semiotics
This is the first book of its kind that explains the basic concepts, theoretical foundations and sys;...
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Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments ;...
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