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Semiotics, Marketing and Communication

understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the;

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Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure;

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Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure;

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The Patterns of Symbolic Communication

and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic;

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The Patterns of Symbolic Communication

and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic;

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Using Semiotics in Marketing

visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what;

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Using Semiotics in Marketing

visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what;

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Meanings & Co.

This book explores the interdisciplinarity of semiotics and communication studies, comprising both theoretical explorations and semiotic;

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An Introduction to Applied Semiotics

all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.;

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An Introduction to Applied Semiotics

all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.;

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Semiotics

Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols, and is usually divided into;

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Naming and Framing

marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics;

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Naming and Framing

marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics;

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Using Semiotics in Retail

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand;

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Using Semiotics in Retail

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand;

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An Introduction to Semiotics

, the communication sciences, and the cognitive sciences.;

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Using Semiotics in Marketing

work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating;

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Using Semiotics in Marketing

work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating;

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Semiotics

Semiotics refers to the study of sign processes, meaning-making and meaningful communication. It also studies allegory, analogy, symbolism;

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Semiotics of Culture and Beyond

dialogue as the basis of all human communication. The concepts of self and other - thus, of identity - are focal investigations in ethnic studies;

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Meaning, Mind and Communication

communication that combines concepts and methods from semiotics, cognitive science and linguistics - from a multitude of established and younger;

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Frontiers in Semiotics

, philosophers, social scientists, and students of linguistics and communication are all finding something of value in the various insights and;

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China in Symbolic Communication

and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication;

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China in Symbolic Communication

and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication;

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Entertainment Marketing and Communication

For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment;

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Sign, Method and the Sacred

, communication studies, art studies, religious studies, philosophy of religion, and theology. Part One consists of chapters focusing on theoretical;

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The Semiotics of Theatre and Drama

of theatrical performance, one of our richest and most complex forms of communication. Elam traces the history of semiotic approaches to performance;

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