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Using Semiotics in Marketing

strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands;

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Using Semiotics in Marketing

strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands;

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Using Semiotics in Retail

experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover;

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Using Semiotics in Retail

experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover;

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Using Semiotics in Marketing

of younger generations. Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and;

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Using Semiotics in Marketing

of younger generations. Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and;

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Semiotics, Marketing and Communication

anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real;

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Marketing Tourism, Events and Food

of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a;

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Marketing Tourism, Events and Food

of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a;

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Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee;...

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Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee;...

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Introducing Semiotics

Why study signs? This perennial question of philosophy is answered in the 20th century by the scienc;...

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Handbook of Qualitative Research Methods in Marketing

leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging;

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Handbook of Qualitative Research Methods in Marketing

leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging;

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Marketing Semiotics

Everyday consumers buy into the concept of brands and their associated meanings - the perception of ;...

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An Introduction to Applied Semiotics

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. ;...

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An Introduction to Applied Semiotics

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. ;...

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Semiotics

Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and;

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Marketing in Food,hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critic;...

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Creating Value

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the;...

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Creating Value The Theory & Practice

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the;...

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Sign Studies and Semioethics

'. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order;

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Semiotics, Law & Art

This book presents an interdisciplinary study of the relation between semiotics, law & art. Focusing;...

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Multi-Channel Marketing Branding & Retai

Recently, many researchers have found that their work crosses the borders of design, branding and ma;...

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Semiotics

Semiotics refers to the study of sign processes, meaning-making and meaningful communication. It als;...

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Semiotics and Verbal Texts

representations as 'signs', and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are;

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An Introduction to Semiotics

Semiotics is an interpretive science that provides powerful analytical tools for the study of our pe;...

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