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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in th;...

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Facets of Corporate Identity, Communication and Reputation

Corporate branding and communication is big business. Companies throughout the world invest millions;...

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Multi-Channel Marketing Branding & Retai

Recently, many researchers have found that their work crosses the borders of design, branding and ma;...

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Facets of Corporate Identity, Communication and Reputation

Corporate branding and communication is big business. Companies throughout the world invest millions;...

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The Value of Design in Retail and Branding

Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a team of field-leading, practice-based experts in order to offer an;

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Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service - today are collectively defined by their customers, deriving ;...

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Corporate Branding

A strong corporate image has power in a competitive marketplace. Its influence on reputational value;...

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Handbook of Islamic Marketing

, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar;

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Handbook of Islamic Marketing

, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar;

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