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Colours and it's impact on brands!

differently. Colour has great impact on the customers, products and brands psychology. In addition Colour is not only very helpful to increase brand;

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Colour Sells

, and it's full of eye candy! - Ann Claes, CBO at JBC Colours have a huge impact on our buying behaviour. It's certainly;

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Boomer Brands

and have a lasting impact on their life.;

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How Cool Brands Stay Hot 3rd Ed

studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact;

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Promiscuous Customers:Invisible Brands

implementation of an e--business. It balances crisp observation with just--in--time pragmatism, on a solid foundation of value and quality management;

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Impact of Used Car Imports on Brand New Car Dealerships

Drawing on the findings of a qualitative research done in Botswana and Malawi, the book substantiates impact gray imports has had on brand;

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Managing TV Brands with Social Media

related constructs. Social media strategies are found to have a positive impact on users' loyalty towards serialised television brands and their;

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;

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Cultural Mediations of Brands

communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum;

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The Invisible Grail

the continued over-emphasis on visual impact. The answer lies within the power of the brand's verbal identity - the words and stories that are;

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The Luxury Strategy

new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly;

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Magnify Your Impact

into action. This book helps chart your course to leaving a legacy of impact and using your company’s powers for good. As corporations;

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Big Brands

successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers;

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Brands and Cultural Analysis

theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Country of Origin Effect and Reputation of Spanish Brands

implications of COO effects on their products and brands. This paper looks at the influence of COO on consumers' product evaluations and purchase;

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Consumer Mind

of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing;

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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and;

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Colours Of Our Memories

colours? And later on, what colours do we associate with our student years, our first loves, our adult life? How does colour leave its mark on;

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Business-To-Business Brand Management

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing;

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Colours in the Development of Wittgenstein's Philosophy

. Ranging from his Notebooks, 1914-1916 and the Tractatus Logico-Philosophicus to the posthumously published Remarks on Colours and On Certainty;

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Colour

, the complementary colors, and the mystery of colored shadows. He also offers commentary on the psychology and mythology of colors and;

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Brand IDEA Managing Nonprofit Brands

approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are;

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