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Promiscuous Customers:Invisible Brands

, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and;

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The Invisible Grail

Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written com;...

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The Invisible Grail

All brands want to be loved. Creating that positive emotional connection between product and audienc;...

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Brand Romance

For brands to succeed in a competitive environment they need to build a 'loving' relationship with t;...

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Brand Romance

For brands to succeed in a competitive environment they need to build a 'loving' relationship with t;...

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping;

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What Great Brands Know

How do you make customers care? Today's best practices in business-left-brain approaches like analys;...

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Creating Ever-Cool

By achieving what the author terms ever-cool status, brands are able to gain young customers for lif;...

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Neighborhood Brands

Facebook and Google have changed the way customers begin their relationship with your neighborhood b;...

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Brands That Rock

"Reading Brands That Rock is like attending business school, where classes on customer loyalty, cons;...

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Brand Choice

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand ;...

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Social Media Marketing

Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers;...

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Living Brands

A marketing master reveals how to create brands that tap into customers' lifestylesIn an era of 24/7;...

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Antiochia in der Spatantike

Our image of Antioch on the Orontes, a metropolis of the Roman world, is largely shaped by the repor;...

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Integriertes Marketing- und Vertriebsmanagement

Corporations must contend with ongoing change: established brands are losing market share, and rapid;...

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A Comparison of Fruit Juice and Carbonated Drink

This book is a tool for businesses which operate in the fruit juice and carbonated industry.This boo;...

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers;...

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipula;...

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Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave;...

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Principles of Marketing

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain l;...

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Customer Inspired Marketing

It's no secret that the old methods of mass marketing are loosing effectiveness and value. We have e;...

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How Brands Become Icons

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than f;...

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Corporate Cancer

The corporate cancer of social justice convergence is costing corporations literal billions of dolla;...

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Promiscuous Tendencies . Junksista, CD

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Intellectual Capital

Featuring a new introduction, this text aims to show how the emergence of the Information Age has ch;...

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Promiscuous Tendencies .. Tendencies .. TENDENCIES. Junksista, CD

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