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What Great Brands Know

. What Great Brands Know will help you unleash your own right-brain genius for a whole-brain branding approach that works.;

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Build Great Brands - Second Edition

Why the most authentic brands succeed.Great companies are built on great brands. The two go hand in hand. Why then, do so many companies;

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Lean Brands

multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two;

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Truth About Creating Brands People Love, The

building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Aaker on Branding

, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these;

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Skintelligent: What You Really Need to Know to Get Great Skin

Het boek 'Skintelligent: What You Really Need to Know to Get Great Skin' koop je bij bookspot.nl, nu voor 23.81!;

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The Future of Brands

ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the;

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Great Teaching by Design

In Great Teaching by Design, the authors explore what future and new teachers need to know and should know about teaching in today's;

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The Psychology of Consumer Profiling in a Digital Age

the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think;

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The Psychology of Consumer Profiling in a Digital Age

the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think;

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Don't Mess with the Logo

Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen;

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The World's Greatest Brands

contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands;

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The Executive Secretary Guide to Building a Powerful Personal Brand

know what the things are that build or damage our brands, and how we can ensure that our brands are considered desirable.This book will take;

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Brands and Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how;

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Brands and Branding

to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty;

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The Beer Lovers Guide to Australia

A coffee-table book that doubles as a travel guide. It offers what you need to know about beer in Australia - where, when, and how to;

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What Do We Really Know?

In What Do We Really Know? Simon Blackburn addresses the twenty most-asked philosophical questions, including 'Can machines think?', 'What;

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X

X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know;

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On Aesthetic and Cultural Issues in Pragmatic Translation

will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this;

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Brand Meaning

products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are;

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Emotive Networks and Brands

simple marking of possessions and origin, branding has come a long way. Nowadays, companies invest a great amount of resources into building;

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How Brands Become Icons

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these;

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Brand Failures

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less;

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The Art of Shopping

really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really;

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