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. What Great Brands Know will help you unleash your own right-brain genius for a whole-brain branding approach that works.;
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Why the most authentic brands succeed.Great companies are built on great brands. The two go hand in hand. Why then, do so many companies;
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multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient;
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are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two;
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building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;
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This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;
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, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these;
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Het boek 'Skintelligent: What You Really Need to Know to Get Great Skin' koop je bij bookspot.nl, nu voor 23.81!;
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ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the;
Vergelijkbare producten zoals The Future of Brands
In Great Teaching by Design, the authors explore what future and new teachers need to know and should know about teaching in today's;
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the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think;
Vergelijkbare producten zoals The Psychology of Consumer Profiling in a Digital Age
the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think;
Vergelijkbare producten zoals The Psychology of Consumer Profiling in a Digital Age
Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen;
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contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands;
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know what the things are that build or damage our brands, and how we can ensure that our brands are considered desirable.This book will take;
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A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how;
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to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty;
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A coffee-table book that doubles as a travel guide. It offers what you need to know about beer in Australia - where, when, and how to;
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In What Do We Really Know? Simon Blackburn addresses the twenty most-asked philosophical questions, including 'Can machines think?', 'What;
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will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this;
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products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are;
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simple marking of possessions and origin, branding has come a long way. Nowadays, companies invest a great amount of resources into building;
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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these;
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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less;
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really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really;
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