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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Grahame's Guide to Coffee around the World

A convenient guidebook for coffee lovers to explore some 250 brands in over 60 countries around the world.;

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The World's Greatest Brands

worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its;

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Football Brands

football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world;

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Fashion Entrepreneurship

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world;

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Fashion Entrepreneurship

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world;

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Ultimate Book of Business Brands

throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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John Adair's 100 Greatest Ideas for Effective Leadership

practical exercises from one of the world s best known and most sought-after authorities on leadership and management. Inside you will find: * 9;

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John Adair's 100 Greatest Ideas for Smart Decision Making

thinking from one of the world s best-known and most sought after authorities on leadership and management. Inside you will find: * 11 Greatest;

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Promiscuous Customers:Invisible Brands

Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices;

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Romancing The Brand

mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the;

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The World's Greatest Clubs

Get an inside look at the top-ranking clubs from around the globe, all in one action-packed book;

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Soul Traders

the world's greatest sports? How does business profit from "green" consumers? Where does the line between propaganda and marketing stop? You;

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The One With All The Stickers

Celebrate your love of everything Friends with hundreds of custom-crafted stickers inspired by the world's greatest sitcom.;

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World War Brands

How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand;

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Knock Out!

An intoxicating portrait of boxer Emile Griffith, an Afro-Caribbean-American bisexual athlete and one of the world's greatest fighters;

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Building Brand Authenticity: 7 Habits of Iconic Brands

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands;

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In the Vaults Vol.2 More Greatest Rarities of the 60's and 70's MORE GREATEST RARITIES OF THE 60'S AND 70'S. VENTURES, CD

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FUSION How Integrating Brand and Culture Powers the World's Greatest Companies

Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on;

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Citizen Brands

not just one, but three crucial strategic issues for the business world: aeo Values (what the company stands for); aeo Corporate citizenship;

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Citizen Brands

not just one, but three crucial strategic issues for the business world: aeo Values (what the company stands for); aeo Corporate citizenship;

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Want to Change the World?

For those who get the urgency of our day, here are Tom Peterson's "things to think about" if you want to change the world. The call;

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What Makes Winning Brands Different?

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely;

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Marketing Food Brands

discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book;

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Experiential Marketing

and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the;

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