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World War Brands

How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand;

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Making the Unipolar Moment

-World War II international leadership appeared to be draining steadily away. Yet just over a decade later, by the early 1990s, America's global;

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Making the Unipolar Moment

-World War II international leadership appeared to be draining steadily away. Yet just over a decade later, by the early 1990s, America's global;

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What America Owes the World

question more pressing than ever in the confusion that has succeeded the Cold War: What does America owe the world?;

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What America Owes the World

question more pressing than ever in the confusion that has succeeded the Cold War: What does America owe the world?;

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Greenback Planet

helped transform economies in countries ranging from Germany and Japan after World War II to Russia and China today. He concludes with a sobering;

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Ultimate Book of Business Brands

throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends;

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The Strange Death of American Liberalism

, demonstrating that it is only during periods of war that Americans have set aside their distrust and looked to their government to defend them. The Cold;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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What Makes Winning Brands Different?

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely;

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Marketing Food Brands

discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book;

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Our First Civil War

Americans tend to forget that we have always been at war with one anothereven in the beginning. Brands tells the story of the;

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Our First Civil War

revolution against Britain, the Patriots had to win a bitter civil war against family, neighbors and friends. Illustrations.;

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The General vs. the President

Harry Truman and General Douglas MacArthur squared off to decide America's future in the post-World War II order. At the height of the Korean;

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The Participation Game

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy;

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Global Brands

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;

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The Art of Shopping

Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and;

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Grahame's Guide to Coffee around the World

A convenient guidebook for coffee lovers to explore some 250 brands in over 60 countries around the world.;

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Football Brands

football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world;

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Latin America's Cold War

For Latin America, the Cold War was anything but cold. Nor was it the so-called long peace afforded the world's superpowers by their;

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Bricks to Clicks

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing;

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Soul Traders

How do brands profit from war? When did brands endorse rascism? How do terrorists use the Web to recruit extremists? Who really controls;

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Brands Hatch

motorsport venue in the world. Scene of many classic Formula One and sports car races, as well as numerous other international, national and club;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Haiku History

over souls in Salem / As nineteen are hanged; describes the Salem witch trials, and In angry war paint / Men board three Indiamen / And toss the;

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