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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Global Brands

intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages;

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Cambridge Studies in the Emergence of Global Enterprise

intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages;

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Top 50 Global Brands

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Brands

can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand;

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Brands

can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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What Makes Winning Brands Different?

discover what has really driven their success. Enables readers to build for the first time on this global branding experience. Identifies the;

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Creating Passion Brands

academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Beauty Imagined

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;

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Beauty Imagined

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Lean Brands

“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market;

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Building Brands in Asia

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers;

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Building Brands in Asia

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers;

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The Unstoppable Woman In Business

Global Women, leading to inspire, influence and impact women of purpose. Sharing a common vision to help educate, empower and elevate them;

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Experiential Marketing

experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global;

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Global Marketing Strategies for the Promotion of Luxury Goods

attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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Brand Portfolio Strategy

. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the;

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Entrepreneurship in International Marketing

-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively;

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Brands

argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by;

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Brands, Geographical Origin, and the Global Economy

surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the;

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