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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;
Vergelijkbare producten zoals From Chinese Brand Culture to Global Brands
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;
Vergelijkbare producten zoals Global Brand Management
intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages;
Vergelijkbare producten zoals Global Brands
intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages;
Vergelijkbare producten zoals Cambridge Studies in the Emergence of Global Enterprise
Vergelijkbare producten zoals Top 50 Global Brands
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;
Vergelijkbare producten zoals Global Brand Strategy
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;
Vergelijkbare producten zoals Fashion Brand Internationalization
discover what has really driven their success. Enables readers to build for the first time on this global branding experience. Identifies the;
Vergelijkbare producten zoals What Makes Winning Brands Different?
academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating;
Vergelijkbare producten zoals Creating Passion Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;
Vergelijkbare producten zoals Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;
Vergelijkbare producten zoals Sport Brands
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;
Vergelijkbare producten zoals Beauty Imagined
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;
Vergelijkbare producten zoals Beauty Imagined
being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;
Vergelijkbare producten zoals Marketing Brands in Africa
“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market;
Vergelijkbare producten zoals Lean Brands
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers;
Vergelijkbare producten zoals Building Brands in Asia
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers;
Vergelijkbare producten zoals Building Brands in Asia
Global Women, leading to inspire, influence and impact women of purpose. Sharing a common vision to help educate, empower and elevate them;
Vergelijkbare producten zoals The Unstoppable Woman In Business
experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global;
Vergelijkbare producten zoals Experiential Marketing
attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;
Vergelijkbare producten zoals Global Marketing Strategies for the Promotion of Luxury Goods
Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;
Vergelijkbare producten zoals The New Global Brands
. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the;
Vergelijkbare producten zoals Brand Portfolio Strategy
-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively;
Vergelijkbare producten zoals Entrepreneurship in International Marketing
surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the;
Vergelijkbare producten zoals Brands, Geographical Origin, and the Global Economy
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