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This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite;
Vergelijkbare producten zoals Marketing Brands in Africa
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
Vergelijkbare producten zoals Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
Vergelijkbare producten zoals Sport Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers;...
Vergelijkbare producten zoals Experiential Marketing
world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America;
Vergelijkbare producten zoals Best Digital Marketing Campaigns In The
With a special focus on private label food brands and manufacturer brands, this book provides a comp;...
Vergelijkbare producten zoals Marketing Food Brands
drivers that cause growth of used car markets in Africa, the book explores gray imports in Botswana and Malawi. It analyses forces working for and;
Vergelijkbare producten zoals Impact of Used Car Imports on Brand New Car Dealerships
Vergelijkbare producten zoals Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
Vergelijkbare producten zoals Building Brands Directly
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to bra;...
Vergelijkbare producten zoals Tribal Marketing Tribal Branding
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to bra;...
Vergelijkbare producten zoals Tribal Marketing, Tribal Branding
This proceedings volume highlights the latest research presented at the 8th International Conference;...
Vergelijkbare producten zoals Advances in National Brand and Private Label Marketing
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...
Vergelijkbare producten zoals Building Brands Directly
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...
Vergelijkbare producten zoals Building Brands Directly
insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from;
Vergelijkbare producten zoals THE Seven Dimensions of Branding
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
Vergelijkbare producten zoals Lifestyle Brands: A Guide to Aspirational Marketing
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers;...
Vergelijkbare producten zoals The Digital Marketing Landscape
This is a completely rewritten and updated version of one of the true classic books in the field of ;...
Vergelijkbare producten zoals What's in a Name?
This is a completely rewritten and updated version of one of the true classic books in the field of ;...
Vergelijkbare producten zoals What's in a Name
An essential guide to understanding how experiential marketing forms a major part of marketing commu;...
Vergelijkbare producten zoals Experiential Marketing
An essential guide to understanding how experiential marketing forms a major part of marketing commu;...
Vergelijkbare producten zoals Experiential Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference;...
Vergelijkbare producten zoals Advances in National Brand and Private Label Marketing
Product brands are influential in the customer's perception of a company, and can greatly enhance th;...
Vergelijkbare producten zoals UNDERSTANDING BRANDS 2ND/ED
This book examines trademarks and brands, and their historical role in national competitive and comp;...
Vergelijkbare producten zoals Trademarks, Brands, and Competitiveness
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
Vergelijkbare producten zoals Brands and Cultural Analysis
Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time;...
Vergelijkbare producten zoals Marketing Brands to Children - Ethically
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and;...
Vergelijkbare producten zoals Social Media Marketing
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