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Marketing Brands in Africa

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers;...

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Best Digital Marketing Campaigns In The

world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comp;...

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Impact of Used Car Imports on Brand New Car Dealerships

drivers that cause growth of used car markets in Africa, the book explores gray imports in Botswana and Malawi. It analyses forces working for and;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to bra;...

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to bra;...

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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THE Seven Dimensions of Branding

insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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The Digital Marketing Landscape

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers;...

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What's in a Name?

This is a completely rewritten and updated version of one of the true classic books in the field of ;...

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What's in a Name

This is a completely rewritten and updated version of one of the true classic books in the field of ;...

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing commu;...

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing commu;...

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 7th International Conference;...

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UNDERSTANDING BRANDS 2ND/ED

Product brands are influential in the customer's perception of a company, and can greatly enhance th;...

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Trademarks, Brands, and Competitiveness

This book examines trademarks and brands, and their historical role in national competitive and comp;...

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Marketing Brands to Children - Ethically

Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time;...

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Social Media Marketing

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and;...

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