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Trademarks, Brands, and Competitiveness
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall;
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Brands, Competition Law and IP
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;
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Guide for Logo and TRADEMARK DRAWINGS
Guide for Logo and Trademark DrawingsIllustrates how the author's graphic design studio worked with clients and IP attorneys on thegraphic;
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Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;
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Trademarks
the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking;
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Trademarks
the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking;
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Cambridge Studies in the Emergence of Global Enterprise
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;
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Top Class Competitors
Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class;
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Competitiveness and the Value of Intangible Assets
Intangible assets are of growing importance to corporate competitiveness and economic performance. They include R&D, human capital;
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Patent & Trademark Activity of U.S. Women Entrepreneurs
This book focuses on the participation of U.S. based women entrepreneurs in Patents and Trademarks activity. Using data obtained from the;
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Trademarks and Venture Capital Investment
This research aims to shed light into the influence of trademarks on the due diligence process of VC funds. Finding the most-promising and;
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Accounting for brands according to US-GAAP and IAS
wealth and growth are mainly driven by intangible assets. In a knowledge-based economy the success of an enterprise is driven by intangible;
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Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to;
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Intellectual Property and Media Law Companion
The Intellectual Property and Media Law Companion, 4th edition is the only title in the market that combines intellectual property and;
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Trademarks - A Guide for Registering, Opposing and Appealing a Mark
Trademarks - A Guide for Registering, Opposing and Appealing a Mark is the second edition to Trademarks - A Guide to Filing and Prosecuting;
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Trade Marks in Theory and Practice
This book is concerned with the nature and function of modern trademarks,a subject which has been surprisingly ignored by contemporary;
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Intellectual Property, Patents, Trademarks, and Copyright in a Nutshell
Authors Michael Davis and famed Harvard professor Arthur Miller provide authoritative coverage on the foundations of patents, trademarks;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;
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Trademarks
Their creation, psychology and perception.Schaars exemplaar.;
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Philippine law on patents, trademarks and copyright
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Trademarks - A Guide to Filing a Mark
Trademarks - A Guide to Filing and Prosecuting a Mark is an easy to understand and practical book on the trademark application filing;
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The Guide to Understanding Insurance Marketing
?The Guide to Understanding Insurance Marketing," published by A.M. Best Co., looks at how leading insurers promote their products, and how;
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Genuine Use of Trademarks
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Intern.logos $ trademarks 192
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