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Lifestyle Brands: A Guide to Aspirational Marketing

brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;

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Living Brands

A marketing master reveals how to create brands that tap into customers' lifestylesIn an era of 24/7 marketing, companies are creating;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an;

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an;

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UNDERSTANDING BRANDS 2ND/ED

Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Gluten Free Throughout the Year

With tips, recipes, and names of the healthiest gluten-free food brands and products, this two-year, month-to-month guide is a handbook for;

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Experiential Marketing

half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more;

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Marketing Brands in Africa

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite;

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The Digital Marketing Landscape

, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and;

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Sport Brands

marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As;

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Sport Brands

marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brand Storming

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer;

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The Activation Imperative

, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply;

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From Image to Brand

perception of a city as a commercial product which can be sold and bought as any other commodity. Cities employ marketing techniques in order to turn;

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Virtual Reality Marketing

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the;

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Lifestyle Market Segmentation

of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target;

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Lifestyle Market Segmentation

of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target;

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Public Health Branding

value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term;

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Disruptive Branding

change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational;

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Disruptive Branding

change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational;

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The Guide to Understanding Insurance Marketing

service providers make a pitch that resonates with them. This easy-to-read, 82-page guide surveys the marketing landscape used in building;

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