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Strategic Brand Management

is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;

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Strategic Brand Management

is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand;

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Brand Image

research suggests how to improve its image. In particular, the book analyses the essential elements in managing a successful hotel brand. It;

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Riezebos Br& Management

into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Generation of Artist's Brand Image in Fine Art Licensing Business

brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved;

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Corporate Branding in Facebook Fan Pages

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by;

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branding notebook - part 2 how to create your brand image

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according;

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Icons : A Galaxy of World Brand Hotels

The book includes 10 world-renowned hotel groups and 45 luxurious brand hotels, with a preface from famous German hotel design firm—FG;

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Corporate Brand Personality

brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build;

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Corporate Brand Personality

brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build;

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City Brand Image

Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers." A recent trend in city;

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Hotel Brand Image Design

This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brandtastic or Brand Terrible?

HOW TO ENSURE YOUR PERSONAL IMPACT HELPS RATHER THAN HIJACKS YOUR CAREER Your 'personal brand' can be one of your greatest strengths;

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Growing Brands Through Sponsorship

sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor of the same event. The results provide evidence for;

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The Art of Successful Brand Collaborations

from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to;

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The Art of Successful Brand Collaborations

from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to;

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Managing Brands in 4D

and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there;

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Brand Aid

-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has;

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Visual Consumption

images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an;

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Visual Consumption

images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an;

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UNDERSTANDING BRANDS 2ND/ED

various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and;

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The Corporate Brand

of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on;

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