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Brandtastic or Brand Terrible?

HOW TO ENSURE YOUR PERSONAL IMPACT HELPS RATHER THAN HIJACKS YOUR CAREER Your 'personal brand' can be one of your greatest strengths;

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The Terrible Truth About Liberals

Drawn from his thirty-two-year radio career, the terrible truth of Boortz's book depicts his in-your-face brand of Libertarian politics;

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El Don de Dolor

are suffering terrible consequences. After his work with lepers in India, Dr. Paul Brand began to explore the mystery of pain and he reveals;

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Terrible with Raisins

- Dorothy Parker (on turning fifty), The Middle or Blue Period. Fifty is a big age. Neglected artist, Clair Harkin, tries to hide from it on the;

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Truth Or Dare

Truth or Dare is a classic game that we have all played and enjoyed, some even have terrible memories from a childhood filled with;

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Managing Brands in 4D

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences;

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Branding Law

, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and;

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Brand Relevance

customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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From Brand X to Brand Rex

product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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Branding For Dummies 2 E

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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The Brand Mapping Strategy

in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand;

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Cross-Cultural Brand Personality and Brand Desirability

results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect;

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Marketing Your Value

Sharing your unique value with the marketplace involves more than creating a personal brand, designing a Facebook fan page or writing a;

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Brand Risk

of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern;

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BRAND EQUITY

value or brand equity of a product, and makes a product a brand'. Therefore, brand equity becomes a precedence for any product to become a brand;

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Merhorses and Bubbles

With magical animals, science, mystery, and adventure -- the brand new series Zoey and Sassafras has something for everyone! Easy-to-read;

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Merhorses and Bubbles

With magical animals, science, mystery, and adventure -- the brand new series Zoey and Sassafras has something for everyone! Easy-to-read;

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Magnetic Stories

Improve customer and employee loyalty with your brand stories Your brand is the stories people share about you when;

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How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition)

look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn;

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Brand New Name

Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Riezebos Br& Management

and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would;

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