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Impact of Marketing Communication and Price Deals on Brand Equity

of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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BRAND EQUITY

parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand;

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Strategic Integrated Marketing Communications

utilisation of multiple communications options in a campaign but depends on- * Effective brands having the right positioning and brand attitude * The;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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The Impact of Brand Country on Brand Equity

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The Behavioral Economics of Brand Choice

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This;

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Retro Branding

particularly popular in the automotive sector. The success of the 2007 New Fiat 500 is a case in point: it leverages on the notions of brand image and;

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Leveraged Marketing Communications

This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Essentials of Marketing Research

, such as brand equity, customer satisfaction, and relationship marketing.;

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Fashion Branding and Consumer Behaviors

uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume;

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Fashion Branding and Consumer Behaviors

uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume;

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Strategic Brand Management

specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic;

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Strategic Brand Management

specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic;

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Strategic Brand Management

specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic;

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Strategic Brand Management

specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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Emotional Branding

: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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Psycholinguistic Phenomena in Marketing Communications

in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;

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Best Practice Cases In Branding

communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co;

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