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Impact of Marketing Communication and Price Deals on Brand Equity

of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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BRAND EQUITY

parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on;

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Connective Branding

company, and each of these interactions has an impact on the brand equity account - either positive or negative. Examples of interactions include;

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Managing Brand Equity

deterioration of the value of the brand name. In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Retail Branding and Store Loyalty

whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.;

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Fashion Branding and Consumer Behaviors

uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume;

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Fashion Branding and Consumer Behaviors

uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;

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Brand Admiration

respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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