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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Managing and Marketing Tourist Destinations

. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and;

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Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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BRAND EQUITY

value or brand equity of a product, and makes a product a brand'. Therefore, brand equity becomes a precedence for any product to become a brand;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Time to re-think?

Today our world is branded. Creating a strong brand is not only for consumer goods anymore, but also for places and countries. A country;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization;

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Brand Identity Factors

create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand;

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Positioning and Branding Tourism Destinations for Global Competitiveness

practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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Key Factors in Building Destination Brand Using Events

of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Strategic Brand Management

management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for;

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Destination Branding

. Nowadays, an intense competition among the nation-states can be witnessed in order to position themselves as perfect destinations for tourism and;

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Strategic Brand Management and Development

, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;

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Strategic Brand Management and Development

, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;

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Managing Brand Equity

between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity;

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Strategic Brand Management

management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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