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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

Vergelijkbare producten zoals Destination Branding

Dublin's image among the Dutch market

The thesis will interest people who want to gain additional information on the use of lifestyles in destination branding. This thesis;

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Destination image and its effects on tourism marketing and branding

concepts of destination image and destination marketing and branding are closely interrelated. The ultimate goal of any destination is to influence;

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Destination Branding

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar;

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The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations;

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Strategic Perspectives in Destination Marketing

tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on;

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Destination Branding

All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all;

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Key Factors in Building Destination Brand Using Events

Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Advances in Tourism Destination Marketing

in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products;

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Advances in Tourism Destination Marketing

in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products;

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Place Brand Formation and Local Identities

to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to;

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Place Brand Formation and Local Identities

place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars;

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Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Destination Marketing

in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to;

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Destination Marketing

climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase;

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Inclusive Place Branding

advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.;

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Inclusive Place Branding

students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

Vergelijkbare producten zoals Destination Marketing