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Destination image and its effects on tourism marketing and branding

in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. The;

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Strategic Perspectives in Destination Marketing

tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Advances in Tourism Destination Marketing

in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products;

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Advances in Tourism Destination Marketing

in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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Dublin's image among the Dutch market

The thesis will interest people who want to gain additional information on the use of lifestyles in destination branding. This thesis;

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Key Factors in Building Destination Brand Using Events

considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between;

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The Branding of Tourist Destinations

strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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Tourism Branding

, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Sport Tourism Destinations

destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future;

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Safety and Security in Tourism

. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further;

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Safety and Security in Tourism

. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further;

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Destination Marketing

in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to;

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Destination Marketing

climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and;

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Tourism Events in Asia

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia;

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Strategic Innovative Marketing and Tourism

and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management;

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Crisis Management in the Tourism Industry

influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation;

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Crisis Management in the Tourism Industry

influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation;

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Experiencing Persian Heritage

comparatively limited tourism and hospitality research on Iran as a destination, and being mindful of recent political, cultural, and social transitions;

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Progress in Tourism Marketing

ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its;

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Wine, Food, and Tourism Marketing

overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada;

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