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Sales and Marketing for Travel and Tourism Industry

Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims;

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Progress in Tourism Marketing

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the;

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Hospitality and Tourism Marketing

Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the;

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Recent Advances in Tourism Marketing Research

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Marketing Tourism in South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry;

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The International Marketing of Travel and Tourism

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone;

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Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;

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Tourism Marketing

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing;

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e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer;

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Marketing for Hospitality and Tourism, Global Edition

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7;

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Marketing Efficiency in Tourism

Marketing Efficiency in Tourism is een boek van Schmidt, Erich Verlag;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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Strategic Perspectives in Destination Marketing

of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the;

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Marketing Rural Tourism Experience and Enterprise

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Understanding Tourism

Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those;

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Understanding Tourism

Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those;

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Understanding Tourism

Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those;

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The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and;

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Tourism & Social Marketing

and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the;

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Tourism and Social Marketing

and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the;

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Marketing for Tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various;

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Marketing for Tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various;

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Successful Tourism Marketing

Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim;

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