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Key Factors in Building Destination Brand Using Events

help building destination brand image are highlighted to further apply in Taiwan's event tourism development. This may be of interest to;

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Destination Marketing of Antwerp

city but does not have a clear brand identity. Using fashion as a critical success factor in the destination marketing of Antwerp is researched;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Branding

, evaluating the brand building measures and interpreting the perception and response of the target audience are uphill tasks. Some of the major;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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The Brand Mapping Strategy

strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Brand Image

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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Building Brand Authenticity: 7 Habits of Iconic Brands

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands;

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Brand Gap 2nd

is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance;

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Angewandte Tourismusgeografie

This book discusses spatial factors related to supply and demand in the tourism industry, focusing in particular on "destination" as a key;

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The Powers

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Essential Brand Book

business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas;

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Touch Building Your Brand in The

does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms;

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