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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Brand Image

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this;

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branding notebook - part 2 how to create your brand image

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Generation of Artist's Brand Image in Fine Art Licensing Business

same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the;

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according;

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Hotel Brand Image Design

This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as;

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Corporate Branding in Facebook Fan Pages

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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City Brand Image

Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers." A recent trend in city;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brandtastic or Brand Terrible?

HOW TO ENSURE YOUR PERSONAL IMPACT HELPS RATHER THAN HIJACKS YOUR CAREER Your 'personal brand' can be one of your greatest strengths;

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Managing Brands in 4D

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Business-To-Business Brand Management

business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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The Art of Successful Brand Collaborations

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand;

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The Art of Successful Brand Collaborations

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand;

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Tata

below US$ 2500 car), is set to change our perception of India's oldest and most respected corporate brand. With a major international presence;

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Instagram Marketing

a strong brand image, and increase your sales figures.;

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Icons : A Galaxy of World Brand Hotels

The book includes 10 world-renowned hotel groups and 45 luxurious brand hotels, with a preface from famous German hotel design firm—FG;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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