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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;
Vergelijkbare producten zoals The Corporate Brand
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;
Vergelijkbare producten zoals The Global Corporate Brand Book
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;
Vergelijkbare producten zoals Advances in Corporate Branding
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;
Vergelijkbare producten zoals Corporate Brand Personality
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;
Vergelijkbare producten zoals Corporate Brand Personality
on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;
Vergelijkbare producten zoals Brand China and the internationalization of Chinese companies
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;
Vergelijkbare producten zoals Taking Brand Initiative
the 'points-of-marketing' service encounters carry a major task of transferring the corporate image over the organisational boundary. This;
Vergelijkbare producten zoals Corporate Image upon Points-of-Marketing at St. Patrick's Int. College
full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;
Vergelijkbare producten zoals Corporate Brand Design
full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;
Vergelijkbare producten zoals Corporate Brand Design
the endorser and corporate credibility on consumer's attitude toward ad, brand attitude and purchase intention when brand familiarity;
Vergelijkbare producten zoals Source Credibility and Consumer's Purchase Intention
. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by;
Vergelijkbare producten zoals Corporate Branding in Facebook Fan Pages
Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;
Vergelijkbare producten zoals Brand Leveraging
Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;
Vergelijkbare producten zoals Managing Brands
Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;
Vergelijkbare producten zoals Big Brand Theory
with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create;
Vergelijkbare producten zoals Living the Brand
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the;
Vergelijkbare producten zoals Strategic Brand Engagement
auf, wie Retail Shops, Showrooms oder Messestande sowie Brand Parks, glaserne Manufakturen oder ikonische Verwaltungsgebaude;
Vergelijkbare producten zoals Marketingkommunikation mit Corporate Architecture
reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;
Vergelijkbare producten zoals Business-To-Business Brand Management
comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand;
Vergelijkbare producten zoals Building Corporate Identity, Image and Reputation in the Digital Era
. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;
Vergelijkbare producten zoals Pharmaceuticals-Where's the Brand Logic?
. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;
Vergelijkbare producten zoals Pharmaceuticals-Where's the Brand Logic?
Provides information on 3,500 commercial names, including company names, brand name products, and trademarks.;
Vergelijkbare producten zoals Encyclopedia of Corporate Names Worldwide
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an;
Vergelijkbare producten zoals Foundations of Corporate Heritage
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