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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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Checkout

In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C;

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

the 'points-of-marketing' service encounters carry a major task of transferring the corporate image over the organisational boundary. This;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Source Credibility and Consumer's Purchase Intention

the endorser and corporate credibility on consumer's attitude toward ad, brand attitude and purchase intention when brand familiarity;

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Corporate Branding in Facebook Fan Pages

. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by;

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Brand Leveraging

Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Big Brand Theory

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;

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Die Bedeutung und Aufgaben des Corporate Brand Managements am Beispiel der Nike Inc.

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Living the Brand

with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create;

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Strategic Brand Engagement

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the;

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Marketingkommunikation mit Corporate Architecture

auf, wie Retail Shops, Showrooms oder Messestande sowie Brand Parks, glaserne Manufakturen oder ikonische Verwaltungsgebaude;

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Tata

, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league: a;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Building Corporate Identity, Image and Reputation in the Digital Era

comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Encyclopedia of Corporate Names Worldwide

Provides information on 3,500 commercial names, including company names, brand name products, and trademarks.;

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Foundations of Corporate Heritage

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an;

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