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Big Brand Theory

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;

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Shopper Marketing

The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book;

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Advances in Theory and Practice in Store Brand Operations

%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations;

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Advances in Theory and Practice in Store Brand Operations

%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Big Sister Activity Coloring Book For Kids Ages 2-6

Get The Brand New Must Have Gift For New Big Sisters! This book is all about making little girls feel special even though they're no longer;

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Big Brother Activity Coloring Book For Kids Ages 2-6

Get The Brand New Must Have Gift For New Big Brothers! This book is all about making little boys feel special even though they're no longer;

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea;

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Big brand moments

Big Brand MomentsJouw marketingcommunicatie onder controleZeven momenten in het jaar heb je maar nodig om top of mind;

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Big Brands

Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their;

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Humanizing Big Data

guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer;

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Humanizing Big Data

guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer;

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Color Me Successful, How Color Sells Your Brand

Color affects our small business and our clients in a big way. Your customers gain emotion from the colors you pick for your brand;

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Big Business

The book covers how Google came into being, the entrepreneurs behind the success of the brand, the key facts about the industry and;

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Big Business

The book covers how Google came into being, the entrepreneurs behind the success of the brand, the key facts about the industry and;

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Big Business

The book covers how Google came into being, the entrepreneurs behind the success of the brand, the key facts about the industry and;

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Big Business

The book covers how Google came into being, the entrepreneurs behind the success of the brand, the key facts about the industry and;

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Don't Mess with the Logo

Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen;

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Big Business

The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and;

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Big Business

The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and;

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Big Business

The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and;

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Big Business

The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and;

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Big Business

The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and;

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Big Business

The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and;

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The Brand-Driven CEO

Starbucks, Apple, and BMW - this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven;

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Employer Brand Bringing The Best Of Bra

business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco;

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