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Big Brands
Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their;
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Brand Wars
sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.;
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The Fall of Advertising and the Rise of PR
building, and how only PR can supply that credibility; * the big bang approach advocated by advertising people should be abandoned in favor of a;
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Pirate Inside
of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing;
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From Brand Vision To Brand Evaluation
already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;
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Free Stuff Everyday
From cosmetics to gadgets, food to fashion, Mike Essex is an expert at convincing brands big and small to send him freebies. Free Stuff;
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From Brand Vision to Brand Evaluation
already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small;
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Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World
Get Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the;
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Eating The Big Fish 2nd
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition;
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Brand Psychology
, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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Emotive Networks and Brands
well-know brand. Brands make up for a big chunk of a firm's revenues today and make sales predictable. As Internet and mobile communication;
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Big Business, Big Responsibilities
Big business is often painted as the villain when it comes to the environment or social wellbeing. There is certainly good;
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Introduction to Advertising
through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;
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Introduction to Advertising
through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;
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Graphics Alive
head to toe, from big to small, the survey comprises of study of top international brands to unique projects by up-and-coming designers.;
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Big Picture Strategy - The Six Choices That Will Transform Your Business
book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers;
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Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Food Blogs, Postfeminism, and the Communication of Expertise
digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has;
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