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Creating Brand Meaning

This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice;

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Successful Branding

achieved by this. Furthermore the company vision, mission and values have to be considered as Davis suggests. Misalignment between the brand and;

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From Brand Vision To Brand Evaluation

already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;

Vergelijkbare producten zoals From Brand Vision To Brand Evaluation

From Brand Vision to Brand Evaluation

already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;

Vergelijkbare producten zoals From Brand Vision to Brand Evaluation

Brand Risk

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and;

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Brand Vision

' and emotional 'sizzle' * Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers * Brand;

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How to Style Your Brand

of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or;

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Brand Strategy and Management for Law Firms

strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and;

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How to Manage and Measure Employer Branding

strength (EXEBS-Scale) is developed, validated and tested to explore the influence of selected constructs on the employer brand evaluation. Besides;

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Integrated Brand Marketing And Measuring Returns

research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.;

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Create the Perfect Brand

success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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The Brandgym

edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories;

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Brand Identity Factors

create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand;

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Consumer-Brand Relationships

challenge in this context is to understand how consumers perceive, evaluate, and relate to brands. This book deals with three different aspects;

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Six Rules For Brand Revitalization

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Corporate Branding in Facebook Fan Pages

how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four;

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Your Strategic Personal Brand

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision;

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True Alignment

deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that;

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Branding For The Public Sector

branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision;

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Brand Meaning Management

these outcomes, and what brands must do to recover from lost or tainted meanings. The volume co-editors provide an overview of the chapters and;

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How to Turn Your Business into the Next Global Brand

, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole;

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Fostering Brand Community Through Social Media

aspects of online brand communities. Further, the authors discuss how online brand communities differ from and can be used to complement;

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Build Your Own Brand

Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and;

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I Am My Brand

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;

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