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Consumer Brand Relationships

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand;

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Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand;

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Consumer-Brand Relationships

brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand;

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Consumer-Brand Relationships

brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand;

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Brand Love is not Enough

relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand;

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Married to the Brand

and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the;

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Married To The Brand

buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not;

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Consumer Tribes

everyone who needs to understand the new paradigm in consumer research, brand management and communications management.;

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Consumer Tribes

everyone who needs to understand the new paradigm in consumer research, brand management and communications management.;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Consumer-Brand Relationships

firm's products in the eyes of consumers. Although being defined by marketing managers, brands ultimately evolve in the minds of consumers. A key;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Fashion Branding and Consumer Behaviors

enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and;

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Fashion Branding and Consumer Behaviors

enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and;

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Online Brand Communities

activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets. It explores the emotional detachment;

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Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets. It explores the emotional detachment;

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Online brand communities

resources, to alleviate ties between members in the community and to establish consumer-brand-relationships. Through hermeneutic data analysis the;

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Handbook Of Brand Relationships

, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed;

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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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