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Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.;

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Brand Love is not Enough

supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.;

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Consumer Brand Relationships

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand;

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Consumer-Brand Relationships

firm's products in the eyes of consumers. Although being defined by marketing managers, brands ultimately evolve in the minds of consumers. A key;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Consumer-Brand Relationships

brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand;

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Consumer-Brand Relationships

brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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Consumer Tribes

individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the;

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Consumer Tribes

individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the;

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Married to the Brand

and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the;

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Married To The Brand

buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not;

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The Influence of Values on Consumer Behaviour

associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a;

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The Influence of Values on Consumer Behaviour

associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a;

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Asia Branding

including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice;

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Brand Management

different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an;

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Creating Value The Theory & Practice

name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial;

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Brand Management

theory that the consumer is a co-creator in a brand's identity.;

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Brand Management

theory that the consumer is a co-creator in a brand's identity.;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Brand Hate

consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run;

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Brand Hate

consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run;

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The Behavioral Economics of Brand Choice

analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way;

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Online brand communities

al. (2009) this study utilizes a netnographic approach and qualitatively investigates how Facebook brand Fan Pages are employed as brand community;

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