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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Strategic Brand Management, 3rd Edition

presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.;

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Strategic Brand Management, 3rd Edition

presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.;

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Nine Timeless Nuggets

do brands come from? Where are brands going? How can marketers talk to people? How can they create strong customer connections? How can they;

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Truth About Creating Brands People Love, The

truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos;

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Attachment Theory: A Guide to Strengthening the Relationships in Your Life

Build powerful current and future relationships by understanding your past In order to improve closeness and;

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The Brand Strategist's Guide to Desire

strong relationships and gain a lasting competitive advantage. Through interviews with sociologists, psychologists and leading brand consultants;

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The Executive Secretary Guide to Building a Powerful Personal Brand

future opportunities. A strong personal brand cannot be faked, it needs to be authentic and is refined over time by being consistent and;

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Strong Women Inside and Outside in Relationships

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Women Who Launch

Finalist Pacific Book Awards 2018! Empowering stories of game-changing women Dorothy Parker observed, Its a;

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Popcorn

Looking at the different relationships people have within families, and how to build on these relationships and keep them strong.;

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Popcorn

Looking at the different relationships people have within families, and how to build on these relationships and keep them strong.;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager ;...

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Popcorn: Families

Looking at the different relationships people have within families, and how to build on these relationships and keep them strong.;

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Brand Aid

understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become;

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People Fuel

People Fuel outlines the twenty-two relational nutrients we all need to cultivate good;

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The Global Brand

This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Origination

innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;

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Origination

innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;

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The Phenomenon of Cult Brands

empha- sizes the strong relevance of a brand's cultural change orienta- tion in its evolution to becoming a cult brand and develops two models;

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Retail Power Plays

retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to;

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European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better;

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Binge Worthy Branding

Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains;

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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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