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Store Branding als Erfolgskonzept im Handel

als Markenartikel zu vermarkten. Die Inszenierung eines Geschaftes nach den Grundsatzen eines Markenartikels - genannt Store Branding, ist derzeit eines;

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Retail Branding and Store Loyalty

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Big Brand Theory

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;

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Communicating Fashion Brands

Communicating Fashion Brands is the finest compendium of fashion branding, interior design, and packaging to date. The brand names features;

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Advances in National Brand and Private Label Marketing

branding and coupons viable options?;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Branding in Governance and Public Management

nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate;

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Branding in Governance and Public Management

nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate;

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Myths of Branding

of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper;

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Kellogg on Branding in a Hyper-Connected World

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Branding For The Public Sector

of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first;

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Ethical Branding and Marketing

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real;

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Branding Inside Out

effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the;

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Zur Profilierung im Wettbewerb mit Hilfe des Retail Branding

die strategische Profilierung von Handelsunternehmen angewandt. Beim Retail Branding geht es darum, die Verkaufsstellen des Handels als Marke zu etablieren;

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