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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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More Than A Name Intro To Branding

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a;

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LOGO Design - How to Create LOGO That Stands Out

book will give you • a brief description of a brand and branding message• the place of a logo in the branding activities• examples of different;

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Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers;

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Aha Moments in Brand Management

branding is the responsibility of every employee. The truth is that branding is not just about an attractive logo, marketing, or public relations;

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No B.S. Guide to Brand-Building by Direct Response

by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT;

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Brand Aid

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build;

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Advertising and Branding

ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers;

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Popular Myths about Memory

, eyewitness accounts, and superior memory are just a few of the processes explored and debunked. This book is recommended for scholars interested;

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Branding For Dummies 2 E

, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you;

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Sport Branding Insights

of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo;

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Sport Branding Insights

of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that;

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Lean Branding (paperback edition)

. Learn exactly what a brand is-and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story;

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Beyond Your Logo

' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it;

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Branding as Communication

environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By;

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Branding as Communication

environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By;

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Brand Babble

have been passing and passed on as branding wisdom. They show that a brand will not rescue a flawed business concept, is not owned by one;

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Don't Mess with the Logo

Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen;

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The Brand Book

you develop your own brand. *A number one bestseller in branding and logo design* November 2022;

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The LOGO Decoded

/>Find out how a logo reflects the state of the brand and holds it to account.;

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Myths, Symbols and Branding

This thesis explores the premise that myths ] symbols + branding create a collective group's and that of their leader's identity;

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Kellogg on Branding in a Hyper-Connected World

resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a;

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Branding

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle;

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Creating a Sustainable Brand

of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability;

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