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Branding as Communication

, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process;

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Branding as Communication

, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process;

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Contemporary Issues in Branding

consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership;

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Contemporary Issues in Branding

authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Branding & Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.;

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Handbook Of Media Branding

communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects;

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Handbook of Media Branding

communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects;

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Emotional Branding

: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based;

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The Nordic Wave in Place Branding

place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This;

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Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This;

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Perspectives in Communication Studies

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have;

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Advertising and Branding

with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Monitoring Public Perception & Corporate Branding

The topic of this book is monitoring public perception for successful corporate branding. By writing this book the authors hope to;

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Vivid!

world, the book serves as a guidebook to the effective use of color in advertising, marketing and branding. As one of the essential elements;

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CEO Branding

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing;

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CEO Branding

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing;

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Islamic Marketing and Branding

book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest;

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Contemporary Perspectives on Corporate Marketing

. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;

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Contemporary Perspectives On Corporate Marketing

. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Branding Democracy

. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication;

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Branding Democracy

. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication;

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