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Advances in Corporate Branding

of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co;

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Public Value Co-Creation

Public Value Co-Creation: A Multi-Actor & Multi-Sector Perspective addresses a fundamental gap in the scholarly field of Public Management;

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Brand Management in a Co-Creation Perspective

points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors;

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Brand Management in a Co-Creation Perspective

points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors;

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Co-creating Brands

shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation;

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Brand Together

co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all;

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Co-Creation, Innovation and New Service Development

affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and;

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Co-Creation, Innovation and New Service Development

of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many;

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Brand Management

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the;

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Brand Management

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;

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Co-Production and Co-Creation

fragmented and individualized society. Co-Production and Co-Creation: Engaging Citizens in Public Services offers a systematic and comprehensive;

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Co-Production and Co-Creation

fragmented and individualized society. Co-Production and Co-Creation: Engaging Citizens in Public Services offers a systematic and;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and co-productionco-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also;

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Co-Branding

and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Critical Issues in Tourism Co-Creation

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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Create a Brand That Inspires

culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That;

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Create a Brand That Inspires

culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Co-Creation Paradigm

, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co;

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Personal Brand Creation in the Digital Age

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between;

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