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The Brand Glossary

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the;

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Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).;

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Co-Branding

The strategic management and development of brands continues to grow in importance for most business;...

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branding@thedigitalage

brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by;

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Brand Medicine

values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and;

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Brand Medicine

values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and;

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The Marketing Firm

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing;

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Big Firm

Big Firm is een boek van Ryan Garbo;

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Management Of An Inter-firm Network

Strategy for Forming an Inter-Firm Network: On Forming a Network Organization: From Adam Smith's Division of Labor to Network Organization;

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Understanding the Firm

Firms are at the very heart of modern day life. They come in a seemingly infinite variety - from transnationals to small firm, from;

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Internationalization

This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and;

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Internationalization

This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and;

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Supercharge Your CPA Firm

Supercharge Your CPA Firm is een boek van Robert Fligel;

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The Emergent Firm

The Emergent Firm is een boek van Neil M. Kay;

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New Firm Startups

This collection of authoritative papers presents a broad, state-of-the-art overview of new firm startups, drawing on the most recent;

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Small Firm Management

This unique text focuses upon the inherent difficulties associated with small firm contractual relationships.;

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Social Norms and the Theory of the Firm

For decades, the economic theory of the firm referred to as agency theory has dominated business research and education in the United;

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Social Norms and the Theory of the Firm

For decades, the economic theory of the firm referred to as agency theory has dominated business research and education in the United;

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The Effects of Globalisation on Firm and Labour Performance

This book examines driving factors and the effects of globalisation on economic development through firm and product level data. It;

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Measuring and Managing Performance for Law Firms

Obtaining an accurate and comprehensive overview of performance throughout the firm is no easy undertaking - there are numerous aspects;

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Takeovers and the Theory of the Firm

Takeovers and the Theory of the Firm is een boek van Douglas Kuehn;

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Behavioral Theory Of The Firm

Behavioural Theory of the Firm has become a classic work in organizational theory, and is one of the most significant contributions to;

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Innovation, Economic Growth and the Firm

This book addresses the foundations of economic growth at the firm level, combining both theoretical and econometric contributions by;

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Intra-Firm Trade and the Developing Countries

Intra-Firm Trade and the Developing Countries is een boek van G. K. Helleiner;

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Market Microstructure

This book presents a theory of the firm based on its economic role as an intermediary between customers and suppliers. Professor Spulber;

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Adaptation, Specialization, and the Theory of the Firm

This invaluable book provides the foundations for a new theory of the firm, drawing on Birger Wernerfelt's landmark work on economic theory;

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THE THEORY OF THE FIRM

The theory of the firm is one of the most exciting fields of current economic research. Transaction cost theory, agency theory, contract;

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