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The Brand Glossary

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the;

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Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).;

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branding@thedigitalage

brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by;

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Brand Medicine

values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and;

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Brand Medicine

values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and;

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Co-Branding

The strategic management and development of brands continues to grow in importance for most business;...

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Love Your Imposter

of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career;

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Love Your Imposter

of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career;

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Uncommon Practice

great brand experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading;

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Technobrands

Interbrand Group plc, a leading branding consultancy, whose main criterion for selection has been the strength of the brands' identity. There is a;

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The Masterbrand Mandate

everyone who hopes to be a CEO-should read this book. -Charles Brymer Group Chief Executive, Interbrand Corporation;

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The Social Employee

everywhere. -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand Get a copy of this book for your whole team and get ready for a surge;

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Strategic Brand Management

is, quite simply, the best in its field.' John Murphy, founder of Interbrand. Develop your brand management skills with practical insights from the;

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Business Playground

genius and business person with flair. Rita Clifton, Chairman of Interbrand Real creativity has me in awe, and Dave Stewart is one of the most;

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