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Advances in Corporate Branding

approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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CSR and Corporate Branding

. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Reputationsmanagement und Corporate Branding in Deutschland

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Contemporary Perspectives on Corporate Marketing

. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;

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Contemporary Perspectives On Corporate Marketing

. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;

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Contemplating Corporate Marketing, Identity and Communication

corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key;

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Contemplating Corporate Marketing, Identity and Communication

corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Monitoring Public Perception & Corporate Branding

The topic of this book is monitoring public perception for successful corporate branding. By writing this book the authors hope to;

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Corporate Reputations, Branding and People Management

drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how;

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Corporate Reputations, Branding and People Management

drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how;

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Employer Branding

Employer branding and functioning crisis management are very important tools for corporate success but are also crucial factors in a;

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Grundlagen des Corporate Branding

Literaturverzeichnis, Sprache: Deutsch, Abstract: Unter dem Schlagwort des 'Corporate Branding' steht die Unternehmensmarke im aktuellen Fokus der Wissenschaft;

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Advances in Chinese Brand Management

of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an;

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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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BRANDS AND BRANDING

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding;

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The Branding of Polaroid

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product an;...

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Islamic Marketing and Branding

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will;

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