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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Branded Content

branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media and;

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Branded Content

branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Spanish And Portuguese Across Time, Place, And Borders

Spanish and Portuguese Across Time covers a diverse range of topics with a common focus, on the dyna;...

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Banking across borders

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Energy Justice Across Borders

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Working Across borders

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Across the Borders . Dijk, Emiel Van, CD

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Public Health Branding

health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the;

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Liberal States and the Freedom of Movement

State borders regulate cross-border mobility and determine peoples' chances to travel, work, and stu;...

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Liberal States and the Freedom of Movement

State borders regulate cross-border mobility and determine peoples' chances to travel, work, and stu;...

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Crossing Borders

Crossing Borders examines how translocal, transnational, and internal borders of various kinds distr;...

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Crossing Borders

Crossing Borders examines how translocal, transnational, and internal borders of various kinds distr;...

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Advocacy Across Borders

The clothing and textile industry employs nearly 30 million people worldwide, mostly in Asia and Cen;...

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Multi-Channel Marketing Branding & Retai

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself;

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Food Across Borders

The act of eating defines and redefines borders. What constitutes American in our cuisine has alwa;...

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Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders

To communicate across borders with customers, suppliers, and colleagues, business people need to lea;...

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Managing Across Borders

Widely acclaimed for its perceptive insights into the management of companies operating in an intern;...

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Kids Superbrands

Kids rule - it's official! Kids Superbrands is brought to you by the Superbrands organization, an independent authority on branding which;

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Constitutionalism Across Borders in the Struggle Against Terrorism

This edited collection explores the topic of constitutionalism across borders in the struggle agains;...

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Coalitions Across Borders

Coalitions across Borders shows how social movements have cooperated and conflicted as they work to ;...

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Branding Democracy

Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy;

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Branding Democracy

Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy;

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