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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Base of the Pyramid Markets in Africa

This book focuses on the Base of the Pyramid (BOP) in Africa, and examines the role of the private sector in the fight against poverty.;

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Base of the Pyramid Markets in Africa

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty;

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Sales Channels for Targeting Base-Of-Pyramid Markets in India

The book describes business models and the internal key success factors for distribution organizations that target base of pyramid;

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Strategic Challenges for the Base of the Pyramid

Pyramid 6. Scaling Challenges at the Base of the Pyramid 7. Next steps in Base-of-the Pyramid Research and Practice Index;

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Strategic Challenges for the Base of the Pyramid

Pyramid 6. Scaling Challenges at the Base of the Pyramid 7. Next steps in Base-of-the Pyramid Research and Practice Index;

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Base of the Pyramid Markets in Latin America

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations;

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Base of the Pyramid Markets in Affluent Countries

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and;

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Base of the Pyramid Markets in Affluent Countries

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Ingredient Branding and Pricing

aims to demonstrate the power of impact of branding and pricing to master these challenges. This happens by answering the following question;

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Emerging Technologies for Emerging Markets

the affordability level at the base of the pyramid. This includes mobile banking and financial service technologies, mobile education, rural;

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Brand Building Marketing Key Emerging Ma

markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic;

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THE Seven Dimensions of Branding

insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from;

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New Markets, New Mindsets

detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates;

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Marketing Brands in Africa

branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and;

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Essays on Supply Chain Management in Emerging Markets

Micha Hirschinger emphasizes the importance of foresight on logistics and institutions in particular for effective decision making as;

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Success in the Bottom of the Pyramid Market in Africa

model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently;

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From Micro-Financing and Base of the Pyramid Concept to Private Social Business by CROWDINVESTING/CROWDFINANCING as a Modern Phenomenon and Chance for Economy

From Micro-Financing and Base of the Pyramid Concept to Private Social Business by Crowdinvesting/Crowdfinancing as a Modern Phenomenon and;

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Private Utilities and Poverty Alleviation

-economic pyramid. Throughout the world, people continue to suffer severe electricity shortages and lack potable water. Contributors to this work;

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Kellogg on Branding in a Hyper-Connected World

ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector;

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Advanced Positioning, Flow, and Sentiment Analysis in Commodity Markets, Second Edition - Bridging Fundamental and Technical Analysis

The definitive book on Positioning Analysis - a powerful and sophisticated framework to help traders, investors and risk managers better;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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Social Entrepreneurship for Development

distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual;

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Social Entrepreneurship for Development

distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual;

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Get to Aha!

role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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