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Corporate Reputations, Branding and People Management

drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how;

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Corporate Reputations, Branding and People Management

drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Advances in Corporate Branding

of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co;

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Human Resource Management in Consulting Firms

, employability, leadership development, knowledge management and employer branding. ;

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People always talk about reputations

opbouwen begint bij je merk helder en bevattelijk te maken voor je doelpubliek en de focus te leggen op value branding. People always talk;

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Branding and Positioning in Base of the Pyramid Markets in Africa

marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.;

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Employer Branding

Employer branding and functioning crisis management are very important tools for corporate success but are also crucial factors in a;

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Corporate Social Responsibility, Governance And Corporate Reputation

responsibility are discussed and knowledge management is underscored as an imperative tool to combat white-collar crime and build corporate reputation.;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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MANAGING CORPORATE REPUTATIONS

Creating, maintaining and protecting reputation is becoming a central business discipline -- and not just in blue chips in the old economy;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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Taking Brand Initiative

-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates;

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Corporate Social Responsibility in India

experienced leaders alike. The hand-picked collection of books-on management, leadership, entrepreneurship, branding and CSR-offer advice from;

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Creating Corporate Reputations

have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies;

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Creating Corporate Reputations

have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies;

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CSR and Corporate Branding

. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding;

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Corporate Reputation

area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Cut Carbon, Grow Profits

, increase revenues, build powerful corporate reputations and branding, and develop new low-carbon products and services. Essential reading for;

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Soft Skills for Workplace Success

, entrepreneurship, branding and CSR-offer advice from management experts whose knowledge and research has impacted and shaped business and management;

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Timeless Leadership

, entrepreneurship, branding and CSR-offer advice from management experts whose knowledge and research has impacted and shaped business and management;

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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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Oxford Handbook Of Corporate Reputation

creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an;

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Human Resource Development Insights

, leadership, entrepreneurship, branding and CSR-offer advice from management experts whose knowledge and research has impacted and shaped business and;

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Islamic Marketing and Branding

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will;

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